Tiffany & Company is an American worldwide luxury jewelry and specialty retailer founded in 1837. It also sells sterling silver, china, crystal, stationary, fragrances, personal accessories, as well as leather goods. While Tiffany & Co does engage in e-commerce not all merchandise is available for purchase online. Their site primarily acts to promote the brand while offering products that will appeal to the larger segment.

 

My design concept keeps much of the current structure and functionality of the current site while adding some interactive and visual elements. A new interactive scrolling main image greets the customer. The site layout grid is also shifted off center while adding layered elements. This adds some differentiation and visual intrigue to customers as they scroll through different section breaks within the homepage. When shopping, for example for a ring, the customer can interactively swipe through the option of rings as opposed to looking at static centered images.