Founded in 1996, by Brian Goodman, GreenPig™ is now more than 15 years old and can be found all over the US & Canada in traditional retail outlets, specialty catalogs, home centers, and hardware stores.
I was approached by Brian to develop an eCommerce solution for their growing direct to consumer segment. I was tasked with not only developing a new brand styling for the website but also to develop new creative email & digital marketing strategies. One of Brian’s main focuses with developing new strategies for GreenPig™ was to make clear their guiding principle has always been to not rest until their customers are completely satisfied with their purchase. Brian also wanted an evident and open channel for customers to communicate with him regarding their questions or usage case recommendations.
