GreenPig™ Solutions is a Columbus, Ohio based septic products company.
Founded in 1996, by Brian Goodman; GreenPig™ is now more than 15 years old and can be found all over the US & Canada in traditional retail outlets, specialty catalogs, home centers, and hardware stores.
I was approached by Brian to develop a eCommerce solution for their growing direct to consumer segment. I was tasked with not only developing a new brand styling for the website but also to develop new creative email & digital marketing strategies. One of Brian’s main focuses with developing new strategies for GreenPig™ was to make clear their guiding principle has always been to not rest until their customers are completely satisfied with their purchase. Brian also wanted a very clear and open channel for customers to communicate with him regarding their questions or usage case recommendations.