ARC’TERYX is an outdoor clothing and sporting goods company founded in North Vancouver, British Columbia, Canada in 1989. They are known for their high quality and standing behind their craftsmanship with extended warranty services.
I wanted to approach this concept taking the current desktop online store solution and adapting it to a custom mobile store app. Taking some of the styling cues from their current site for familiarity of use while adding additional layering elements to make the app more immersive.
I want the end user to approach the design of the application as they would approach their next adventure in the wilderness. With both intrigue and adventure. Exploring all of the new elements and functionality one step at a time. Be it swiping between colors to find out which one best fits them, browsing the women’s collection for their next couples hiking adventure, or using the enhanced search functionality to find just what they’re looking for.