Werd.com is a Southern California based blog focusing on new gear for men. It features tech, gear, fashion, automobiles, decor, grooming products, and vacations.

With my redesign concept, the goal was to provide updated visual brand identity and aesthetics. The overall scrolling flow is maintained, but the graphics and functionality are updated. The previously rounded edges have been replaced with crisp corners. The top navigation bar text color has been edited to white for better legibility. The sharing functionality of featured products is implied by adding a “+” sign button that allows the user to share with their social network of choice quickly. The footer has been edited to allow infinite loading of new products by clicking the “Load More Gear” button.